The Indian media is abuzz with reports of a supposed leak of the comedy movie “Fukrey 3,” slated for an official premiere later this week. However, it turns out that the leaked footage is actually an elaborate anti-piracy campaign, much to the disappointment of prospective pirates. Instead of the full movie, viewers are treated to a two-and-a-half-hour presentation that includes movie trailers and serves as a clever deterrent against piracy. While several news outlets fell for the ruse, the unexpected twist adds a humorous touch to the ongoing battle against copyright infringement.
A few hours ago, social media in India was abuzz with activity as a supposed ‘leak’ of the highly anticipated film “Fukrey 3” began circulating.
Scheduled for its theatrical premiere later this week, this third installment in the “Fukrey” comedy franchise seemingly found its way into the hands of pirates ahead of time.
Local news outlets swiftly picked up on the frenzy, with numerous headlines eagerly proclaiming the film’s leak. Some reports even speculated on the potential impact of this premature release on box office revenues.
These sensational headlines are designed to grab attention and drive traffic. However, the truth is that “Fukrey 3” did not leak on pirate sites. Instead, the filmmakers orchestrated a clever anti-piracy campaign, urging audiences to experience the movie in theaters rather than resorting to piracy.
Dubbed as a “Redacted Copy,” the leaked footage ran for a substantial two and a half hours, complete with a timestamp and a tag indicating its confidential nature. But the hopes of pirates were dashed right from the start.
Instead of the expected content, viewers were greeted with messages from the film’s actors, imploring them not to support piracy. Following this, the footage looped “Fukrey 3” trailers, interspersed with additional anti-piracy reminders from the cast.
While there are reports circulating that the orchestrated leak made its way onto popular torrent sites, we have yet to independently confirm this information. However, it seems that the fake leak was indeed circulated through Telegram, as evidenced by the screenshot provided below.
The statement from the Fukrey 3 team underscores their intention to convey an anti-piracy message in a subtle manner, aiming to discourage those who engage in or promote piracy. By orchestrating this unexpected release, they hope to garner attention and promote the film’s theatrical experience while also combating piracy and protecting the creative efforts of the film industry.
While this approach may offer a more engaging method of addressing piracy compared to traditional public service announcements, its effectiveness in deterring piracy remains to be seen. Past research suggests that acknowledging the prevalence of piracy can sometimes have unintended consequences.
Despite this unique campaign, it’s likely that Fukrey 3 will eventually find its way onto pirate sites. The hope is that such leaks will occur after the official premiere, preserving the film’s impact and supporting its success in theaters.
